1/30/2024 0 Comments Guillaume rochard![]() For few species, both correlative and mechanistic SDMs were built, but allis shad ( Alosa alosa), an endangered anadromous fish species, is one of them. Species Distribution Models (SDMs) can help forecast such range shift responses. It is hard to say.Species can respond to climate change by tracking appropriate environmental conditions in space, resulting in a range shift. Where are you based now? France or China? Especially for someone who has spent almost 10 years in the Swiss watch industry before launching China’s first jewellery brand We'll be introducing Qeelin's first watch line this Christmas - a natural step for a jewellery brand. Where do you see the Chinese luxury market moving next? Are you planning on expanding into any other areas? Qeelin brings a bit of fresh air in the world of jewellery with its meaningful designs, chic yet not too formal, mysterious, intimate, flexible, very unique and original.ĭo you think the Chinese appreciate the element of ‘French Craftsmanship’ on Which Qeelin is founded?įrance remains, with Italy, the worldwide benchmark when it comes to Jewellery craftsmanship and know-how, and it is perceived as such by the Chinese people themselves. I believe the success of Qeelin is mainly related to the collection itself. What is it about Qeelin that has made it such a success, both in China and internationally? That's why we decided to launch the brand abroad first, namely in France, Hong Kong, the Japan and the UK, before mainland China. They tend to think that all luxury brands come from abroad. The challenge was to set a strategy in order for Qeelin to be perceived as a luxury brand by and for the Chinese people. What barriers did the Chinese market pose in the process of founding Qeelin? There were only very few boutiques of luxury brands on the Chinese market itself. Moreover in the 90's' luxury groups were focusing their Asian investments on Japan. Then there is the import tax – for years, buying a luxury good in China was much more expensive than buying the same item abroad. There are many other fields where they must first catch-up. Luxury is usually not the main priority for an emerging country. I'm more into sales, marketing and finance.Ĭhina has been booming for a while now, why has the luxury market taken so long to emerge? But I quickly found out that Dennis did not need my inputs at all! He has been doing a fantastic job since day one. To what extent do you involve yourself in the creative direction of the brand – do you get involved with the design? After having been a consultant for a couple of years, I decided to step down from my job as President of Ebel and launched Qeelin with Dennis. We kept in touch afterwards and, a few years later, he came to visit me in Switzerland to introduce Qeelin. I was the Head of Tag Heuer North Asia and he became a brand ambassador. He was an up and coming designer back then. I met Dennis Chan while living in Hong Kong in the 1990's. How did your working relationship with designer and Co-founder Dennis Chan come about? I always thought I would come back to fulfil my curiosity in China, it's people, it's culture. I had to leave the country unexpectedly due to the Tiananmen events. ![]() My first stay in China in the 80's was too short. You’ve worked all over the world, what drew you back to China? See the couple's showroom and examples of their individual and joint work (opens in new tab)
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